WhatsApp Business API for Ecommerce & COD

WhatsApp Business API for Ecommerce

On Cloud API lets ecommerce stores recover abandoned carts, confirm cash-on-delivery orders and send live shipping updates over WhatsApp, using the official Meta Cloud API with 0% markup on Meta’s rates. Order and delivery messages are billed as Meta utility conversations, and a customer’s reply opens a 24-hour service window; your first 1,000 replies in such windows each month are free. Shopify and WooCommerce connect without code.

3×more repeat orders

24 hfree service window

0%markup on Meta rates

What ecommerce teams automate on WhatsApp

Abandoned-cart recovery

Trigger a WhatsApp reminder minutes after a cart is left behind, with the product image and a one-tap checkout link — open rates far exceed email.

Cash-on-delivery confirmation

Confirm COD orders before dispatch to cut fake and refused orders — the single biggest cost leak for stores in Pakistan and India.

Order & shipping updates

Send order confirmed, packed, shipped and out-for-delivery notifications automatically, with live tracking links.

Catalog browsing in chat

Let customers browse products, ask questions and reorder without leaving the conversation.

Post-purchase & reviews

Follow up after delivery to request reviews, offer replenishment and drive repeat orders.

Click-to-WhatsApp ads

Send Meta ad traffic straight into a WhatsApp chat where a bot qualifies and converts the lead.

Ecommerce — common questions

How does WhatsApp abandoned-cart recovery work?

When a shopper leaves items in their cart, On Cloud API automatically sends a Meta-approved WhatsApp template with the product and a checkout link. The message is billed as a Meta marketing or utility conversation, and if the customer replies, your responses in the next 24 hours count toward the 1,000 free service replies each number gets per month.

Can I confirm cash-on-delivery orders on WhatsApp?

Yes. You can send an automated COD confirmation with Confirm and Cancel buttons before dispatch, which sharply reduces fake and refused orders. This is one of the most common uses for ecommerce stores in Pakistan, India and Bangladesh.

Does On Cloud API integrate with Shopify and WooCommerce?

Yes. Shopify connects through our Shopify app, and WooCommerce and custom stores connect via webhooks or the REST API — no code required for the standard order and shipping flows.

What does it cost to send order updates on WhatsApp?

Order and shipping notifications are billed by Meta as utility conversations, and On Cloud API adds 0% markup — you pay Meta’s published rate plus a flat platform fee. See the per-country rates on our country pages.