Meta Verified Tech Provider · 0% markup
On Cloud API vs DoubleTick
On Cloud API charges 0% markup on Meta’s per-message rates — you pay Meta’s published rate and nothing on top, with a flat platform fee instead of a per-message cut. DoubleTick publishes its subscription tiers (its Starter plan is listed at $169.90/month billed yearly) but does not publish its per-message rates on its pricing page — they sit behind a “view pricing by country” link, and a markup is applied on top of Meta’s rates. The table below compares the pricing model, using only figures each provider publishes itself.
Pricing model, side by side
Every figure below is published by the provider itself. Service messages — replies within the 24-hour customer window — are billed by Meta: 1,000 free per number each month, then at the utility rate. On Cloud API adds 0% to that.
| What you pay | On Cloud API | DoubleTick |
|---|---|---|
| Starting plan price | From $9.99 / month | $169.90 / month (Starter, billed yearly) |
| Markup on Meta’s per-message rates | 0% — you pay Meta’s exact rate | A markup is applied on top of Meta’s rate |
| Per-message rates published openly | Yes — every country, with a verified date | No — shown only via a “view by country” link, not on the pricing page |
| Where you see the per-message rate | On each country page, before you sign up | After you dig into their docs or account |
Sources & caveats
- DoubleTick: figures taken from DoubleTick’s public pricing page — verified 2026-07-15.
- DoubleTick’s subscription price is from its public pricing page. Its per-message markup is not published there, so we do not state a percentage — any specific markup figure you see in a rival’s ad is that rival’s claim, not DoubleTick’s published number.
- Plans differ in what they include — seats, integrations and message allowances — so compare the full plan, not just the headline price. Figures here are each provider’s own published numbers on the verification date and can change at any time.
Common questions
Is On Cloud API cheaper than DoubleTick?
On Cloud API starts at $9.99/month with 0% markup on Meta’s per-message rates — you pay exactly what Meta charges. DoubleTick publishes its subscription tiers (its Starter plan is listed at $169.90/month billed yearly) but does not publish its per-message rates on its pricing page — they sit behind a “view pricing by country” link, and a markup is applied on top of Meta’s rates. So you pay a higher subscription up front, and a per-message rate that isn’t on their pricing page.
What does “0% markup” actually mean?
It means the per-message fee you pay is Meta’s published rate, unchanged. On Cloud API makes its money on a flat monthly platform fee instead of taking a cut of every message, so your messaging cost does not rise as you scale.
Where do these numbers come from?
DoubleTick’s figures come from DoubleTick’s public pricing page, verified on 2026-07-15. DoubleTick’s subscription price is from its public pricing page. Its per-message markup is not published there, so we do not state a percentage — any specific markup figure you see in a rival’s ad is that rival’s claim, not DoubleTick’s published number. All figures are set independently by each provider and can change at any time.
Does DoubleTick publish its per-message rates?
DoubleTick publishes its subscription plan price, but not its per-message rates on the pricing page itself — you have to follow a separate link to find them. On Cloud API publishes every per-message rate on its country pages, with the date it was verified against Meta’s card.
Pay Meta’s rate. Nothing on top.
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